5 misconceptions a Bachelor of communication degree will set straight

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There are various misconceptions surrounding communications and the best ways to [../programmes/bachelor-of-arts-in-corporate-communication communicate] in business. However, such misleading ideas can be set straight by studying a Bachelor of communication.

Here’s a list of five common misconceptions surrounding the topic of communication and communication studies:

  1. Communication studies is for arty people
    It is true that creative thinkers are drawn the degrees such as communications. However you need to be able to think strategically too. Corporate communications requires research, planning and business knowledge.
  2. Communication is one-way system
    By nature communication isn’t only one-way, it’s all about sending and receiving messages and information. Corporate communication includes all exchanges of information and knowledge. This includes human relationships and relationships with organizations.
  3. Studying a degree in communications means you’ll study languages
    Communications studies doesn’t involve the study of languages at all. A Bachelor of communication degree comprises of subjects such as communication science, business management, product management, corporate communication and media laws and ethics. You’re also taught to develop problem solving skills, strategic skills and critical thinking.
  4. There are no career opportunities in communications
    False! There are many career opportunities in communications and if none of them catch your fancy. There are many other career options where a qualification in communications will benefit you. You could be a:
    • Sales Representative
    • Human Resources Manager
    • Advertising Specialist
    • Industrial and Labor Relations
    • Marketing Specialist
    • Public Researcher
    • Education Researcher
    • Publicity Manager
    • Legislative Assistant
    • Content Writer
  5. Communications isn’t a recognized degree
    A Bachelor of communication, also known as a Bachelor of Arts in Corporate Communication, is not only a recognised degree, its an internationally recognised qualification.

The Independent Institute of Education (The IIE) BEd (ECD: foundation phase) degree is conferred at Varsity College campuses. In addition, Varsity College offers tuition support for qualifications conferred by the University of the Free Sate (UFS), and IMM Graduate Institute of Marketing (IMM GSM) and has academic partnerships with international institutions such as The Open University (OU) from United Kingdom and International College of Hotel Management (ICHM).

If you’re interested in the Bachelor of communication degree, or you’d like to inquire about other programmes available to you, contact Varsity College or visit the Varsity College website at [../ www.varsitycollege.co.za].

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