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<h1>The Psychology of Merchandising a Book</h1>
<h2>Points into the psychology of merchandising for successful book sales</h2>
<img src="http://www.book-spot.com/bobimages/stockingbooks.jpg" alt="Merchandising a Book Indie Author Guidelines" width="360" height="155">

Writing a story is almost simple in comparison to selecting the correct book cover, title and summary, they are the finer things that could make or break the sells for the book. It really is a problem that all authors are faced with. As indie authors we are absorbed in what we now have written as an alternative of psychology merchandising of what we wrote!

An indie writer wears many hats, but one of the most important hats is the one of a merchandiser. A book cover, spin, title, and description are finer mechandising things which can be often ignored. Each, are the psychology of merchandising for producing profitable book gross sales. 

As a merchandiser you must to pick out just the correct cover, spin, title and summary that are about to generate the original impression with the customer. It is in your hands to establish interest that's inspiriting for the consumer to take it off the counter to have a closer look at what's caught their attention. It is those visual parts that require individual notice; cover, spin, title, and description. A indie author has to have at heart of the audience that they're catering to. 

<h3>Book Titles</h3>
In deciding on a title for your book you wish to generate a call to action through psychological emotion. Building curiosity or intrigue through a title is essential for winning book revenues. Brief titles are most excellent, extended overly descriptive titles simply will not do the trick. You should capture a buyers' interest at a fast look . Take into accout font is essential also. It's all part within the window dressing for your book revenues.
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Have the amount of words down to a particular and suggestive few
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Never rely on the subtitle to clarify what the book is actually about. It's always the title alone that people see first while looking over a bookstore shelf.
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Keep away from clichés and hyperbole like "Best"…"Most"…"Radical New"…
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You can't copyright a title; consequently you will frequently notice there is more than one book with the same title. Aim to avoid taking a title that has been used a lot of times or already belongs to a famed book.
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See what a range of folks imagine with reference to your title, including people of various tastes, people who are not family and friends, that are informed about the topic or not, who are with it or not.
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Use a "promise" in the title of how-to genres, like <em>Helping Children Cope with Divorce</em>.
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form controversy, comparable to Christopher Hitchens' <em>God is Not Great</em>.
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Choosing a title for your manuscript is an art, not a discipline. It's with the psychology of merchandising for successful book sales.


<h3>Book Covers and Book Spins</h3>
Boxed cereal corporations have spent tens of millions of dollars exploring what colors draw attention from a child's eye as they walk through a supermarket with their parents.  You want your book to leap off the shelf and into the hands of every onlooker. Always keep in mind that you wish to grab the readers awareness in the glance of an eye at the same time the cover must talk volumes for the book within. Most of the time book spins are entirely ignored but that I promise you is simply as critical as the book itself. The book spin is often the first thing a reader looks at if you do not catch them there, where? 

<h3>Selecting Book colors</h3>
<img src="http://www.book-spot.com/bobimages/colors.png" alt="Points into the psychology of merchandising for your books' successful selling" width="360" height="140">
<em>Colour is a form of non-verbal communication at a conscious or subliminal level. To follow is an outline of the psychological meaning of each color. You may want to peek into each colour in greater depth.</em>
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Orange is the color of communication and optimism. From a negative color meaning it is additionally a symbol of cynicism and superficiality.
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Yellow, the colour of the mindand the intellect. It is optimistic and cheerful. It can also suggest intolerance, criticism and cowardice.
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Green relates to the colour of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative emotion, among many other meanings.
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Blue, the colour of trust and peace. It can suggest loyalty and integrity and even conservatism and standoffishness.
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Indigo is the color of intuition. In the meanings of colors it can mean idealism and structure as well as ritualistic and addictive.
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Purple relates to the colour of imagination. It can be creative and individual or immature and impractical.
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Turquoise is communication plus clarity of mind. It could be also considered as impractical plus idealistic.
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Pink equals unconditional love as well as nurturing. Pink can also be immature, silly and girlish.
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Magenta is known as a colour of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.
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Brown is a serious, down-to-earth colour that relates to security, protection and material wealth.
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Gray is the colour of compromise - being neither black nor white.
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Silver has a feminine energy; it's related to the moon - it is fluid, emotional, sensitive and mysterious.
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Gold could be the color of success, achievement and triumph. Connected with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold signifies affluence, material wealth and extravagance.
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White is colour at its most complete and pure, the colour of perfection. The color meaning of white is purity, innocence, wholeness and completion.
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Black relates to the colour of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.
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<em>How you use color to the advantage of merchanding your book is critical.</em>

<h3>Book Description</h3>
One of the generally important parts of merchandising a book is probably the most difficult parts for indie writers to produce. The book summary it is your foot in the door, your chance to inspire a reader and have them to open the cover to satisfy their curiosity. Online, especially the books' description can make or break the gross sales of a book whether it's worth reading. I propose researching the psychology of word meanings for better merchandising impression with your descriptions and titles.

The difficulty is that most indie writers have quite a difficult time writing a book description. Too many details in the summary can confuse the reader thus yielding the summary ineffective. Keep it uncomplicated.
 
When it comes to your books' summary, the only thing that matters is the plot or main theme. That's all you'll need to focus on when you write your book description. If you choose to include anything else would simply weaken your books' description. What's the action that drives your book? 
 
Describing a book that is crafted with thousands of words into just 150 word description could feel unachievable as many think. I believe that you should describe your book in 2 short sentences. The two things which are important for you to take into mind within your summary are; what is your book about and what will make readers engrossed with reading it? 
 
Your book is likely told in past tense, your books' summary shouldn't be. You are describing this book as if you're with the consumer, and they have asked you what the book is about. You don't speak to a person in the past tense. The books' description should be told from 3rd person's standpoint even when you wrote your book from first person position. 
 
Your purpose is to provoke the consumers' emotions with your books' description, the same emotions that your book evokes. You need <em>call to action</em> expressions like; passion, obsession, terrifying, etc. to convey the feeling of your book. This could be prepared in 150 words or less to stimulate gross sales for your book. 

You don't wish to write your book summary as the author. You are writing the book summary as a publisher. You are merchandising your book for sales. Making an impression on the reader must be your point of focus. What will emotionally move the consumer to want to know more on your book? What will influence the reader want to bring your book to the cash register? Write a books' description with your head, not your emotions. Remember, your books' description is merchandising material, it's not literature. 
 
One more good exercise when writing your books' summary would be to read other book descriptions in your genre. It is a sound way to find out what others are doing. 

Those are your finer points for indepentent writers writing and deciding on a book title, cover spin and description. That is certainly how to merchandise for successful book sales. These are the things that sell books.
<h3>Next you are ready to sell and market your book! [http://boot1baboon.wikidot.com/blog:1 Going Here]</h3>