Small Business Internet Marketing Basics- Just what You Should Start

Small business internet marketing is n' t about building a domain and "they will come". They can only come after you get into the habit of working on your web site constant ly.

First your internet site must contain keyword s, but if you sell shoes, you have got to understand that if some one puts the word shoes into a browser, millions of results will come up. Here i s where long tail keyword s come in, which are essentially phrases that some one will put into a browser, for instanc e "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results. Long -tail keyword s are vital in getting found on the internet and Google give s a keyword tool that you can use for free to find these often-used phrases.

If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how frequently a particular phrase is utiliz ed on an once a month basis. It ' s a good free tool to start out with, but there are other, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it i s your decision to decid e which long -tail keyphrase phrases to use. It ' s best to go for somewhere in mid range of search phrases, say 3,000 to six thousand / month, any amount of searches bigg er than which will have too much competition. Your aim is to get on page one of Google's search results which is not easy, regardless of what a lot of marketing "gurus" tell you.

Google likes web sites that are constant ly updated and contain topical content. So get into the practice of writing at least a 5 hundred word article every few days, which is keyword-rich. Use your keywords within the initial few words of your initial part and again in the closing paragraph. Depend ing on the length of the document, use the phrase 2 times more. If you ' re employing advertising thr ough Google Adwords, this can also help Google to serve tighter targeted advertising to your web site.

Then there are backlinks. These are the curse of any website owner. There isn't any easy method to get around building good relevant back links. Do not ever consider buy ing back -links from a link farm, Google knows all about them and will pay little attention to them and may even penali ze you for them. There are no Wordpress add o ns for building backlinks, only ones that get you back links thr ough "do follow" blogs.

Article marketing is a g reat way to get back links as most article director y sit es allow you to have at least one link out to your internet site, so again, you ' ll have to be ready to submit handy and important articles, either directly to an article marketing site, or to many via a "hub" that will distribute your articles to many sites for you. This does no t cost lots and c an be time-saving way of doing it.

Little internet business marketing involves many other system s we can' t cover here but the above points are the most significant and most cost-effective for getting started.small business web marketing