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What is retargeting?Retargeting converts window-shoppers into purchasers. Generally 2 % of buyers convert on the very first visit to an online store. Retargeting restores the other 98 %. Retargeting works by tracking individuals who visit your site and showing your retargeting advertisements to them as they check out other sites online.
How does retargeting work?Technically all that is necessary is to put a JavaScript tag in the footer of your website. This code develops a list of individuals that visit your website by placing anonymous retargeting "cookies" in their browser. This list allows AdRoll (or other retargeting vendors) to show retargeting advertisements to your potential clients as they visit other sites. Since AdRoll deals with the largest advertisement exchanges, we can retarget your customers nearly anywhere they may go online.
Why is retargeting so effective?Retargeting creates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they prepare to buy. Each time your customer sees your retargeting ads, your brand name gains traction and more acknowledgment. The high click-through rates and enhanced conversions that are common with retargeting projects underscore the value of great branding and duplicated direct exposure.
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Full Document consists of:
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4. Completely adjustable to your business so you can sell more through TeeSpring, Amazon as well as Facebook.
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